BY Framesi Hair Straightening Serum
Instant Smoothing Serum
Resist humidity while moisturizing & nourishing hair. Antioxidant rich ingredients defend against aging & damage from the environment. Use with heat for accelerated smoothing results.
What is it?
- An express straightener that transforms all hair types, leaving it smoother, bouncier, and shinier. An inclusive, color-safe straightening serum that has been thoughtfully & consciously formulated with only the most superior plant-based ingredients. Antioxidant-rich Indian Gooseberry Extract & Watermelon Seed Oil strengthen, protect, & hydrate without build-up!
Why use it?
- Forms a protective shield that seals and tames frizz-prone hair
- Protects color-treated hair against thermal damage
- Leaves silky hair smooth all-day
- Adds body, shine, and light control
What it will not do:
- Leave hair tacky or stiff
- Build-up and coat hair
- Dull or fade hair color
- Stick to thermal styling tools such as flat irons and curling irons.
HUMIDITY RESISTANT. PLANT-BASED. COLOR-SAFE. >95% LONGER-LASTING COLOR*. NO BUILD-UP.
*Based on lab testing conducted in conjunction with a reputable independent entity.
Framesi Hair Straightening Serum
How to use it?
- Shake well before using. Apply to damp hair from shaft to ends. Blow-dry straight with a round or paddle brush or air dry to control frizz and soften curl.
- For a more dramatic effect, use heat
Framesi COLOR LOVER Supreme Smooth & Shine Cocktail
Progressively Smooth + Straightening Serum + Stop Frizz
Step 1: Shampoo and Condition with Framesi Color Lover Smooth & Shine Shampoo
Step 2: Spray damp hair with Progressively Smooth
Step 3: Emulsify Straightening Serum + Stop Frizz in your hands and apply
Step 4: Blow-dry hair until smooth and finish with a flat iron for sleek and smooth results that last.