top of page

BY Framesi Hair Straightening Serum


Instant Smoothing Serum



Resist humidity while moisturizing & nourishing hair. Antioxidant rich ingredients defend against aging & damage from the environment. Use with heat for accelerated smoothing results.

What is it?

  • An express straightener that transforms all hair types, leaving it smoother, bouncier, and shinier. An inclusive, color-safe straightening serum that has been thoughtfully & consciously formulated with only the most superior plant-based ingredients. Antioxidant-rich Indian Gooseberry Extract & Watermelon Seed Oil strengthen, protect, & hydrate without build-up!


Why use it?

  • Forms a protective shield that seals and tames frizz-prone hair
  • Protects color-treated hair against thermal damage
  • Leaves silky hair smooth all-day
  • Adds body, shine, and light control


What it will not do:

  • Leave hair tacky or stiff
  • Build-up and coat hair
  • Dull or fade hair color
  • Stick to thermal styling tools such as flat irons and curling irons.




*Based on lab testing conducted in conjunction with a reputable independent entity.

Framesi Hair Straightening Serum

C$33.90 Regular Price
C$28.82Sale Price
  • How to use it? 

    • Shake well before using. Apply to damp hair from shaft to ends. Blow-dry straight with a round or paddle brush or air dry to control frizz and soften curl.
    • For a more dramatic effect, use heat 

    Styling Tips:

    Framesi COLOR LOVER Supreme Smooth & Shine Cocktail

    Progressively Smooth + Straightening Serum + Stop Frizz

    Step 1: Shampoo and Condition with Framesi Color Lover Smooth & Shine Shampoo

    Step 2: Spray damp hair with Progressively Smooth

    Step 3: Emulsify Straightening Serum + Stop Frizz in your hands and apply

    Step 4: Blow-dry hair until smooth and finish with a flat iron for sleek and smooth results that last. 

bottom of page