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Living Proof Full Shampoo

A gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look, feel and behave like naturally full, thick hair.



  • Gently cleanses
  • Keeps hair cleaner, longer
  • Ideal for fine, flat hair

How to Use

Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.

The science

Living Proof Full Shampoo is powered by the Living Proof patented Healthy Hair Molecule, which in this formula does two things: preps your hair for maximum fullness and body by removing residue and buildup, and helps repel dirt and oil to keep hair cleaner, longer.


The result: your hair will be set up for natural fullness and body, and will stay cleaner for longer.

How is Full Shampoo different than No Frizz, Perfect hair Day (PhD) and Restore?

Full Shampoo maximizes thickness, fullness and volume.


  • Our No Frizz and Restore Shampoos are formulated to focus on a specific concern. No Frizz Shampoo eliminates frizz by blocking humidity.
  • Restore Shampoo repairs and protects dry or damaged hair.
  • PhD Shampoo is for people with multiple hair concerns or those that consider themselves to have “healthy” hair.


Living Proof shampoos are all sulfate-free and carefully designed to gently cleanse with a rich, creamy lather. Not all sulfate-free products can claim this. We believe, if you are looking for a gentle cleansing alternative, it does make sense to consider sulfate free shampoos. While sulfates are very effective cleaning agents that create big lather, they create big lather; however, over use can strip hair of its natural surface oils and make it feel rough, dry and brittle. It can also strip the scalp of its natural oils, leading to dryness and irritation. Examples of commonly used sulfate ingredients which provide big lather include Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Ammonium Lauryl Sulfate, Sodium Laureth Sulfate.

All of our products have a light, fresh, citrusy fragrance.


Available in 236 mL size

Living Proof Full Shampoo

SKU: 854924004114
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